We won. Again.
Our Joint Liquid has just been named Dog Hip & Joint Product of the Year at the 2026 Pet Innovation Awards. That's back-to-back wins in this category – last year it was our bestselling Hip & Joint Chews. This year, Joint Liquid took the crown.
So what actually earned it? Let's get into it.
We Include UC-II® Collagen at a Meaningful Level
Most joint supplements for dogs lean on Glucosamine and Chondroitin – ingredients that supply raw material for cartilage repair, slowly, over time. Our Joint Liquid is built around UC-II® Collagen for dogs instead.
It protects healthy cartilage by working smarter than regular collagen that gets broken down and used as generic protein. UC-II® Collagen stays structurally intact, reaches the gut, and essentially "trains" the immune system to stop attacking your dog's cartilage. It's a smarter, more targeted approach – and the hero of our formula.
We also use the clinically studied concentration of UC-II® Collagen for big dogs in the US in every bottle. It's clinically studied to help to reduce joint discomfort by 62%.*
The Full Formula Behind the Win
The supplement has 3,380mg of active hero ingredients per ounce; UC-II® Collagen, Glucosamine HCl, MSM, Chondroitin and Boswellia Extract.
Judges and category leaders alike tend to reward formulas that address joint discomfort from multiple angles – cartilage breakdown, inflammation and connective tissue wear – rather than a single ingredient doing all the work.
Why a Liquid Won a Chew-Dominated Category
Most award-winning joint supplements for dogs are chews. So, when Joint Liquid breaks that pattern, it's a huge win. We're helping with access for so many dogs across the US.
What do we mean? Well, senior dogs with dental issues can usually have difficulty chewing chews, so a liquid is the best option. Picky dogs can reject flavored chews outright, so a liquid can help mitigate this. And sometimes, some dogs need more intense joint care than what a chew can provide. A liquid format is able to pack more active ingredients than a chew, by default. So if they need more of the good stuff, they get it.
It's a format built for the dogs other joint supplements can't reach – and likely part of why the judges saw it as genuine innovation rather than a repackaged chew.
Back-to-Back Wins, One Consistent Standard
What the two wins actually signal: Our approach – clinically studied ingredients at research-backed concentrations and NASC certification – holds up across the range, not just one hero supplement. Not everyone else can say that.
FAQs
Why Did Wuffes Win the 2026 Pet Innovation Award?
Wuffes won Dog Hip & Joint Product of the Year at the 2026 Pet Innovation Awards for Joint Liquid – a UC-II® Collagen-powered joint supplement for dogs. Judges recognized the formula for delivering UC-II® Collagen, Glucosamine HCl, MSM, Chondroitin, and Boswellia Extract at a combined 3,380mg of active ingredients per ounce – at clinically studied concentrations. Not trace amounts.
This marks our second consecutive win in the category, following last year's award for Hip & Joint Chews. The back-to-back recognition reflects consistent formulation standards across our joint care range, not a single standout supplement. See the full Joint Liquid formula on the Joint Liquid page.
What Makes UC-II® Collagen Different from Glucosamine for Dogs?
UC-II® Collagen for dogs works differently than Glucosamine by interacting with gut-associated immune tissue. It helps modulate the body's inflammatory response to joint cartilage, instead of just supplying raw material for cartilage repair.
Our award-winning Joint Liquid delivers UC-II® Collagen at its clinically studied concentration and is paired with Glucosamine HCl, Chondroitin, MSM and Boswellia Extract for joint support that covers every part. Cartilage, tissue, fluid.
This combination-based approach is a key reason the supplement won Dog Hip & Joint Product of the Year at the 2026 Pet Innovation Awards. Dogs already on a Glucosamine-only chew may benefit from switching. For specific recommendations, please consult your vet on which format suits their specific joint needs.
Has Wuffes Won a Pet Innovation Award Before 2026?
Yes – we've now won the Pet Innovation Award's Dog Hip & Joint Product of the Year category for two consecutive years. Hip & Joint Chews won in 2025 and Joint Liquid won in 2026. This makes us one of the few dog supplement brands to win the same award category with two different supplements in back-to-back years.
Both formulas share our core scientific standard: Clinically studied ingredients at concentrations that count, verified through NASC (National Animal Supplement Council) certification. In fact, only 300 brands have earned their Quality Seal. We're one of them.
The consecutive wins signal consistent supplement quality across our joint health range rather than a single hit supplement. Explore the full range.
References
UC-II® is a Lonza trademark.
*After 120 days usage. Source: Harvard D'Altilio, M. et al. (2007), ‘Therapeutic efficacy and safety of undenatured Type II Collagen singly or in combination with Glucosamine and Chondroitin in arthritic dogs’.
