The Wuffes Standard™

The NASC exists because pet supplements deserve the same rigour as the ones you'd take yourself.

We're proud to carry the NASC Quality Seal – awarded only to brands that pass a comprehensive independent audit and maintain ongoing compliance with rigorous quality standards.

It's the clearest signal a dog parent has that what's on the label is what's in the product. It can't be purchased. It has to be earned.

Every formula we make is held to the same three-part standard: The right ingredients, at the right concentrations, in the right blends.

Not because it's the easiest way to make a supplement. But because it's the right way to make one that works.

It's the difference between a product that looks good on a label and one that makes a real difference to your dog.

Every Wuffes formula is independently tested for quality, purity and potency once it leaves our facility.

It's an extra layer of accountability we built into our process – not because we're required to, but because if you're going to give something to your dog every day, it has to be exactly right.

Processing can degrade active ingredients, reducing their potency before the product even reaches your dog.

We test every formula post-manufacturing to verify that what we formulated is what survived. If the active ingredients didn't make it through intact, neither does the product.

Every ingredient in every Wuffes formula is there for a specific, documented reason. No wheat, corn, soy or potato. No unnecessary binders or fillers. No artificial colours or flavourings.

Where flavouring is needed, we use whole food flavours such as pork liver, not synthetic alternatives or derivatives.

Nothing enters the formula without justification. Nothing is there to bulk out the product or reduce cost.

A supplement your dog won't eat is no supplement at all – every dog parent knows that feeling.

The industry's answer to palatability (taste) testing is laboratory dogs. Kept in controlled environments, used specifically for this purpose. We don't think that's the right way to do it, and we never have.

So before any Wuffes formula goes to market, it's tested by real dogs, sourced from our own large community of dog parents. Simply put, if dogs don't like it, it doesn't make the cut.

Supplements take time to work. The active ingredients need time to build up, absorb, and begin working at a cellular level.

You make a commitment to your dog, so here's ours for you. 90 days to try it, stick with it and if you're not happy with the results - we'll make it right.

We're proud that less than 1% of our customers ever need to take us up on it.

Every Wuffes supplement is manufactured in certified facilities in the United States, held to some of the most rigorous production standards in the world.

FDA-registered, cGMP-compliant facilities where every stage of production, from raw material intake to finished product, is documented, audited, and held to a consistent standard.

*with globally sourced ingredients