CRM Manager
🐕 Calling All Pet Lovers!
Do you have a passion for pups, an eye for marketing, and a knack for making tails wag? If so, you might just be the missing piece to our paw-some puzzle at Wuffes!
👋 Who We Are:
At Wuffes, we're a pack of pet enthusiasts on a mission to enhance the well-being of our beloved canine companions and contribute to a happier, healthier world for them. Our commitment is to offer top-quality products and an abundance of affection to our furry friends. We are the world's fastest-growing, bootstrapped pet company, and it's exciting to be on a rocket ship into the future. If you're ready to join a team that's all about pet-fection, keep reading!
🚀 Your Role in the Pack:
As a CRM Manager, you will play a pivotal role in orchestrating and optimizing our customer relationship management strategies.
📒 The Scoop:
- Campaign Coordination: Efficiently plan, schedule, and execute CRM campaigns, focusing on channels such as email and SMS.
- Segmentation and Personalization: Collaborate with the Director of Retention to develop and leverage email segmentation and personalization strategies, enhancing customer engagement, retention, and reactivation.
- Analysis and Benchmarking: Define and oversee CRM analysis and competitive benchmarking to evaluate program effectiveness and drive future strategies.
- Customer Journey Optimization: Manage the ongoing optimization of customer journey flows, especially during key promotional events like product launches, sales, and subscription pushes.
- Vendor and Partner Management: Cultivate and manage day-to-day relationships with vendors and partners associated with CRM initiatives.
- Testing and Performance Optimization: Develop and implement A/B tests for various CRM elements, including copy, layout, offers, targeting, etc., to continually optimize CRM performance.
- Best Practices Development: Create and disseminate email best practices to stakeholders across the organization, collaborating with teams such as Growth, Brand, and Dev.
- Metrics Reporting: Share performance metrics with the broader team to provide insights into pacing and progress.
- Tools Expertise: Utilize hands-on experience with Klaviyo and ReCharge, with additional expertise in loyalty programs being a significant advantage.
- Copywriting: Craft engaging and concise copy for campaigns across CRM channels.
⚡What We Are Looking For:
- Fundamental Expertise: In-depth knowledge of email, SMS, loyalty, and subscription program fundamentals, encompassing segmentation, list growth, data management, touchpoint mapping, KPIs, etc. (required).
- Project Management Skills: Excellent project management skills to coordinate and oversee various aspects of CRM initiatives.
- Experience: 3-5 years of experience in CRM, with a strong preference for candidates who have successfully managed similar responsibilities.
🙌 Perks of the Pack:
- A multicultural environment in line with our core values: Kaizen, Grit, Kindness, Integrity, and Accountability.
- Diverse and Inclusive: We celebrate different perspectives like they're treats at a doggy party.
- The flexibility to work remotely
- A supportive and collaborative pack, we have each other's backs, and high-five success.
- Innovation: We're all ears for new ideas – we encourage trying new tricks!
- Trust and accountability – we believe in you and your abilities.
Join Us in Making Tails Wag!
If you're a passionate CRM Manager ready to use your creative expertise to contribute to our mission, we can't wait to meet you! Apply now to join the Wuffes Pack. Let's create pawsome experiences together! 🐾✨