🐕 Calling All Pet Lovers!
Do you have a passion for pups, an eye for marketing, and a knack for making tails wag? If so, you might just be the missing piece to our paw-some puzzle at Wuffes!
👋 Who We Are:
At Wuffes, we're a pack of pet enthusiasts on a mission to enhance the well-being of our beloved canine companions and contribute to a happier, healthier world for them. Our commitment is to offer top-quality products and an abundance of affection to our furry friends. We are the world's fastest-growing, bootstrapped pet company, and it's exciting to be on a rocket ship into the future. If you're ready to join a team that's all about pet-fection, keep reading!
🚀 Your Mission:
As a CRM Manager, you will play a pivotal role in orchestrating and optimizing our customer relationship management strategies.
📒 The Scoop:
- Campaign Coordination: Efficiently plan, schedule, and execute CRM campaigns, focusing on channels such as email and SMS.
- Segmentation and Personalization: Collaborate with the Director of Retention to develop and leverage email segmentation and personalization strategies, enhancing customer engagement, retention, and reactivation.
- Analysis and Benchmarking: Define and oversee CRM analysis and competitive benchmarking to evaluate program effectiveness and drive future strategies.
- Customer Journey Optimization: Manage the ongoing optimization of customer journey flows, especially during key promotional events like product launches, sales, and subscription pushes.
- Vendor and Partner Management: Cultivate and manage day-to-day relationships with vendors and partners associated with CRM initiatives.
- Testing and Performance Optimization: Develop and implement A/B tests for various CRM elements, including copy, layout, offers, targeting, etc., to continually optimize CRM performance.
- Best Practices Development: Create and disseminate email best practices to stakeholders across the organization, collaborating with teams such as Growth, Brand, and Dev.
- Metrics Reporting: Share performance metrics with the broader team to provide insights into pacing and progress.
- Tools Expertise: Utilize hands-on experience with Klaviyo and ReCharge, with additional expertise in loyalty programs being a significant advantage.
- Copywriting: Craft engaging and concise copy for campaigns across CRM channels.
⚡️ To succeed in this role, the ideal candidate should possess:
- Fundamental Expertise: In-depth knowledge of email, SMS, loyalty, and subscription program fundamentals, encompassing segmentation, list growth, data management, touchpoint mapping, KPIs, etc. (required).
- Project Management Skills: Excellent project management skills to coordinate and oversee various aspects of CRM initiatives.
- Experience: 3-5 years of experience in CRM, with a strong preference for candidates who have successfully managed similar responsibilities.
🙌 Working at Wuffes offers the following perks
- 🌍 Multicultural Environment: We are a multicultural company that embraces diversity and values different perspectives.
- 💻 Remote Work: Wuffes is a fully remote and asynchronous organization, allowing you to work from anywhere.
- 🤝 Collaborative Team: You will have the opportunity to work with an easy-going and kind team that values collaboration and mutual support.
- 🤸🏻♂️ Flexibility and Innovation: We believe in flexibility and encourage innovative approaches to problem-solving.
- ✅ Trust and Accountability: We trust our employees to be accountable and responsible for their work, providing autonomy and opportunities for growth.
Join Us in Making Tails Wag!
If you're a passionate creative strategist and editing video content expert to make ads we can't wait to meet you! Share your digital portfolio and apply now to join the Wuffes Pack. Let's create pawsome experiences together! 🐾✨