Performance Marketing Manager (Growth)

🐕About Us 

At Wuffes, we’re on a mission to improve pet health at scale, and we’re doing it at pace.

We are the fastest-growing pet health company in the world, building a high-performance, science-led business that’s redefining what premium pet care looks like. Our ambitions are big, our product range is driven by clinical efficacy, and we’re powered by a global team committed to raising the bar.

We expect excellence, act with urgency and care deeply about results, for our customers, our team and the business we’re building together. It’s a fast-moving, high-accountability environment where performance matters and impact is rewarded. If you’re looking for somewhere to challenge yourself, operate at pace and scale something special you’ll thrive here.

What You Can Expect

📊 Ownership at Scale - Whether you’re growing our brand, supporting customers or scaling operations, your work drives real results. You’ll be trusted to lead, take ownership and make an impact from day one.

🎯 High-Impact Work - We empower all pack members to experiment and refine what truly moves our mission forward. 

🧠 High-Performance Culture - You’ll join a team of smart, driven operators who move fast and push for exceptional outcomes. We value ownership, ambition, and a bias for action

📈 Accelerated Career Growth – We move fast, and so do our people. Delivering impact opens doors to new skills, fresh challenges and opportunities that match your ambition.

🐶 Impact-Driven Growth - We’re building a generational science-backed pet health brand, one that scales globally and improves the lives of pets and their people.

🚀 Your Role in the Pack

As Performance Marketing Manager, you’ll be a key driver in our mighty growth engine - managing high-impact acquisition campaigns and delivering insights that fuel smarter optimisation. 

Reporting into the Head of Growth, you’ll bring a solid mix of strategic awareness and hands-on execution to scale our acquisition machine. This is a role for someone who thrives in a high-growth environment, enjoys problem-solving with data, punches above their weight and is motivated by delivering measurable impact and results they can own.  

You’ll run campaigns, follow the data, and keep leveling up performance, making sure Wuffes shows up in a meaningful way wherever people are searching, scrolling or clicking. This role is a unique opportunity to shape, scale, and accelerate growth within one of the fast-growing petcare brands worldwide, with opportunities for accelerated career growth. 

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📒 Your Responsibilities

• Execute and optimise campaigns across paid social, search, and emerging channels with a focus on efficiency and ROI. Primary focus on Meta and Applovin, with experimentation channels in the mix.
  
  
• Support the development and delivery of a structured test-and-learn roadmap — from creative iterations to bidding strategies and audience segmentation.
  
  
• Track, analyse, and report on D2C subscription metrics including CAC, ROAS, LTV, and channel performance, sharing insights that shape ongoing improvements.
  
  
• Collaborate closely with our in-house Performance Creative team, Retention, and Brand to ensure campaigns are data-informed and aligned to growth objectives.
  
  
• Be the voice of growth internally. Stay informed on platform updates, tools, and industry trends to help identify opportunities for continuous optimisation.
  
  
• Put forward business cases to trial new platforms and effectively communicate on results, including comprehensive recommendations on which platforms to take forward.
  
  

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🧠 What You Bring (experience)

• Hands-on experience managing and optimising campaigns across Meta, AppLovin, TikTok, Google Ads, and YouTube at scale - managing media spend of $1M+/month. 
• Experience working for a high-growth D2C brand, with a solid understanding of subscription economics and how that relates to acquisition goals.
  
  
• Strong analytical skills with the ability to interpret data, build reports, and translate insights into actionable recommendations.
  
  
• Solid understanding of SEM, SEO, CRO, A/B testing and analytics tools (e.g., Hotjar, Piwik Pro)
  
  
• Experience working with budgets and adjusting spend to maximise efficiency and performance outcomes.
  
  
• Familiarity with attribution models and performance measurement frameworks.
  
  
• A proactive, data-driven mindset with a passion for testing, learning, and growing within a fast-paced challenger brand.

If you require any reasonable adjustments during the recruitment process, please do not hesitate to contact us - we will always be happy to help.